About us

Every great brand has a humble beginning, and Awami Shoes is no different. Founded in the scenic yet underdeveloped region of Lower Dir in Khyber Pakhtunkhwa, Awami Shoes started as a small physical store catering to the local community. The founder, Adnan, had a simple yet profound vision: to provide affordable, durable, and stylish footwear to the people around him.

The Humble Beginnings

In Lower Dir, where opportunities were limited and modern conveniences were scarce, Adnan’s small shop became a trusted name. He focused on understanding the needs of his customers, offering shoes that blended quality and affordability. The shop thrived because it was built on a foundation of trust, community support, and a commitment to quality.

The Leap to the Digital World

Adnan soon realized that his mission to provide quality footwear could extend beyond Lower Dir. With the rise of eCommerce and online shopping in Pakistan, he saw an opportunity to bring Awami Shoes to a broader audience. Despite challenges like limited resources and technical barriers, Adnan decided to take a bold step and launch Awami Shoes online.

A Journey of Growth

What began as a small venture has now grown into a brand that has delivered over 6,000 orders across Pakistan. Awami Shoes quickly gained popularity for its unique combination of comfort, durability, and style—all at prices accessible to the average consumer.

The brand’s success is rooted in its values:

Community-Centered Approach: Awami Shoes remains grounded in its origins, ensuring every product reflects the trust and reliability it was built upon.

Uncompromising Quality: Each pair of shoes is crafted with care, blending traditional expertise with modern design.

Affordability for All: Staying true to its name, “Awami” (for the people), the brand ensures its products are within reach of every Pakistani.

Challenges and Triumphs

Launching an online business from a remote area was not without its hurdles. From gaining access to reliable logistics to building a digital presence, Adnan faced numerous obstacles. However, his determination and the support of a loyal customer base helped Awami Shoes overcome these challenges and thrive in the competitive footwear market.

A Brand for the People

Today, Awami Shoes is more than just a brand—it’s a story of resilience, ambition, and community. It’s a testament to how a dream from a small town in Lower Dir can grow to touch lives across the country. With every order delivered, Awami Shoes carries forward its founder’s vision: to bring comfort, style, and quality to every doorstep in Pakistan.

As Awami Shoes continues its journey, the brand remains committed to empowering people—one step at a time. From the mountains of KPK to the cities of Pakistan, Awami Shoes walks with you.

What’s Next?

Adnan and his team have ambitious plans to expand further, bringing even more innovative designs and solutions to their growing customer base. The dream is to not just be a footwear brand but a source of pride for Pakistan.

Join us in our journey. Step into comfort. Step into Awami Shoes.